Le Rooftop, Cannes Lions 2024

Overview

AP LIVE proudly supported our long-term client, Emerald, once again at the Cannes Lions Festival 2024. This year, the event took place in a stunning rooftop apartment on the iconic Boulevard de la Croisette.

The week-long program featured various events, including small executive meetings, engaging brunch panel sessions, and lively evening receptions. Notably, the location also hosted Cannes Lions’ inaugural Latino Day, celebrating diverse voices and perspectives within the advertising industry.

The event programme included:

• Afternoon rooftop canape and cocktail networking session for META

• Evening welcome rooftop reception with BLACK NETWORK

• Networking brunch, 8 panel sessions and a networking late afternoon canape and cocktail reception with CONVERGE

• Breakfast panel with TRANSMISSION

• Fireside Brunch and 2 panel sessions with YIELDMO

• Networking evening reception with ACXIOM

• Networking breakfast, fireside panel lunch, private 1:1 meeting spaces, afternoon fireside panel and evening cocktail networking session with IBM

• Cannes Latino Day – a networking lunch, a TV segment launch, 5 fireside panels and evening canape and cocktail reception with MALKA, MXN, PRODU, ADSMOVIL & HISPANIC STAR

Services Provided

Our comprehensive pre-planning and onsite production services include:

• Venue Management – Coordination and communication with venue staff to ensure seamless operations

• Sponsor Liaison – Confirming bespoke logistics, catering, and content management with all sponsors.

• Management of 3^rdparty Vendors – Overseeing third-party vendors, including local crew, security, staffing, furniture arrangements, RAMS (Risk Assessment Method Statements), guest management, and photography.

• Technical Partnership – Year on year partnership with Absolute Audio Visual Solutions  for consultation and providing all necessary technical equipment

• Branding and Visuals – Ongoing partnership with Display Graphics to deliver effective onsite branding and visuals.

• Catering Services – Year on year management of local catering services – provided once again by the incredible The New Caterers

• Theming and Décor – Souring and installation of additional theming elements, including floral arrangements

• Event Support Staff – Sourcing, training and managing a team of event support personnel

• Onsite Event Management – Our onsite Event Manager and Technical Manager to oversee installations, de-rigs, and all onsite activities.

Overcoming Logistical Challenges

Nevertheless, at our stunning venue in Cannes, logistics have always posed significant challenges. Located within a residential building, the site has strict regulations regarding vendor access and the movement of guests between the apartment and the rooftop. Transforming this residential space into a functional event venue requires specific planning and seamless execution. Thankfully, to our strong pre-production processes, we successfully navigated these challenges.

This year, our primary obstacle was the quick turnaround between client sessions. With many year-on-year repeat clients, the sessions are growing in size and complexity. Coordinating the movement of guests, in and out of the venue, required precise management from our onsite team. Through clear planning, strong onsite leadership, and a commitment to work etiquette and teamwork, we met all deadlines and fulfilled client needs efficiently.

Successful event execution

Over the years, APG has built strong relationships with local vendors, which enhances our event management capabilities at Cannes Lions. Our combination of high internal standards and trusted local partnerships ensures cost-effectiveness and sustainability for our clients.

As a result of this, the client was again extremely pleased with the management and execution of the event, solidifying our growing relationship with them and their sponsors as we move into future events. Also, all sponsors expressed their delight with the thorough pre-planning and flawless execution on the day of the event.

Finally, many noted how smooth and efficient the pre-planning process was, praising the onsite delivery and management as excellent. In fact, several clients remarked that it was the best onsite management support they’ve experienced at any of their events to date.