Who We Are

It all started when school friends Alex Parmee and Jon Foster combined their skills to create a new brand with a focus on service.

With a decade of rock n roll behind Alex as an audio & backline tech, and later stage and production management, mixed with Jon’s corporate and rental background in the audio-visual world, they came together to form Absolute Audio-Visual Solutions.

As the company progressed, acquisition of an exhibition build company and a graphic design agency were added to the in-house portfolio of services which have now evolved to form the Absolute Production Group (APG).

After 15 years successfully delivering projects for our customers, we have built a reputation for professionalism, technical expertise and friendly, efficient service. The natural progression was to deliver to you a solutions-based approach across all project capabilities through our group of companies.

Launched in 2020, AP LIVE, our in-house, full-service event agency, was developed in response to numerous client requests for 360-degree event support.

Delivering internationally, we bring together our planning, technical, creative and consultancy components to produce innovative, memorable live events and brand activations for you and your audience.

We offer our channels of expertise independently of each other, so you can cherry pick the solution for you. Please see below for our full list of companies:

Equipment hire, Technical Event Production, AV Sales and Installation, Exhibition Stand Design & Build

Meet The Team

Alex Parmee


Jon Foster

Managing Director

Helen Barkley

Account Director

Mark Jeeves

Financial Director

Carolyn Mason

Project Director

Matt Lampard

Creative Director

Toni Dumas

General Finance Manager

Mark Frias-Robles

Senior Event Manager

Lucy Sommerville

Event Assistant

Adam Miller

Head of Digital

Mark Hornsby

Technical Project Manager

Jack Sayer

Creative Production Manager

The team are an intrinsic part of the success of Advertising Week Europe. I trust them every day to get it right, and they just keep delivering. When I see them turn up, I know everything is gonna be great!


Get In Touch

See how we can help with your next event