Bringing Events to Life on La Croisette
The Cannes Lions International Festival of Creativity 2025 saw a return to the French Riviera’s most iconic venue: the world-famous Boulevard de la Croisette. AP LIVE proudly supported long-term client Emerald in hosting a week-long programme of events from a stunning private rooftop apartment—delivering an exceptional experience that blended creativity, logistics, and seamless execution.
A Week of Immersive Engagements
Throughout the festival, the rooftop space played host to:
- Intimate executive roundtables
- Curated brunch panel sessions
- Vibrant networking receptions
- And a powerful celebration of diversity and inclusion in advertising at Cannes Lions’ 2nd US Latino Day
Services That Made It Happen
As always, AP LIVE provided full end-to-end support—spanning strategy, logistics, and onsite production:
✅ Venue Management
Close coordination with rooftop venue teams ensured smooth day-to-day operations.
✅ Sponsor Liaison
We worked hand-in-hand with multiple sponsors to manage catering, logistics and content delivery.
✅ Vendor Oversight
We managed all third-party suppliers, including local crew, security, guest staff, furniture and décor, and RAMS compliance.
✅ Technical Production
In partnership with Absolute Audio Visual Solutions, we supplied all AV, lighting, live streaming, and on-site tech support.
✅ Branding & Signage
Ongoing partnership with Display Graphics ensured flawless event branding throughout the venue.
✅ Catering
As always, the incredible The New Caterers delivered first-class food and beverage service.
✅ Theming & Floral Décor
We sourced and installed bespoke elements—adding elegance and thematic cohesion.
✅ Trained Event Staff
From meet-and-greet hosts to tech support, our well-briefed team made sure every guest experience ran smoothly.
✅ Onsite Event Management
Our dedicated Event Manager and Technical Manager oversaw all activity from installation to de-rig, with precision.
Solving Rooftop Challenges
Transforming a residential rooftop into a fully operational event venue is no small feat. Strict access times, guest management limitations, and logistical challenges meant meticulous planning was key.
This year, however, the weather added another layer of complexity.
With scorching sunshine, blue skies, and little wind, we deployed over 10 large umbrellas to protect panellists and guests. These required constant repositioning throughout the day, including mid-session adjustments, to shield attendees from shifting sunlight and keep the space comfortable.
Local Relationships, Global Standards
Thanks to AP LIVE’s extensive experience in Cannes and deep relationships with trusted local vendors, we ensured efficient service and sustainable event practices—without compromising on quality or delivery.
Results That Speak for Themselves
Emerald and its sponsors were highly impressed with the outcome. Feedback highlighted:
- A seamless pre-planning process
- Impeccable on-site execution
- Professionalism across all touchpoints
This event further solidified our trusted partnership with Emerald and marked another successful chapter in AP LIVE’s Cannes legacy.
What’s Next?
With Cannes Lions continuing to grow in scale and innovation, AP LIVE is already preparing for 2026—with expanded offerings including beachfront activations, yacht experiences, and tech-integrated installations.
Plan Your Next Cannes Activation
Whether you’re planning a branded experience in Cannes, a product launch in London, or a networking breakfast in Berlin, AP LIVE delivers creative excellence backed by operational mastery globally.
Let’s build your next extraordinary event.
Contact us: hello@ap-live.co.uk