Global Marketing Week, Toronto

Overview of Global Marketing Week

In 2024, Global Marketing Week was held in Toronto, Canada, where AP LIVE supported the World Federation of Advertisers’ comprehensive week-long program across two key locations. The event featured a variety of gatherings, from small executive meetings to large forums, culminating in the Annual Global Marketer Conference, which welcomed over 500 attendees in partnership with The Association of Canadian Advertisers.

• Executive Committee Meetings
• Annual General Meetings
• Six Forums
• Five Lunch Sessions
• Gala Dinner
• Global Marketer Conference

Services Provided

AP LIVE provided extensive pre-planning and onsite production management, which included:

• Registration Platform Management: Sourcing, designing, and building the registration platform, event app, and supporting website.
• Delegate Accreditation: Onsite management and delivery of delegate accreditation.
• Session Tracking: Attendance tracking and reporting for all sessions.
• Technical Oversight: Managing technical setups across all sessions.
• Collaboration with AV Experts: Our partners at Absolute Audio Visual Solutions provided a Technical Director to handle local supplier coordination.
• Local Supplier Management: Liaising with additional local suppliers for a seamless experience.
• Onsite Technical Team: Delivering a skilled team including a Technical Director, Technical Manager, E2 Operator, and VIMIX Streaming Operator.
• Guest Management: Providing an onsite delegate manager and event manager to ensure smooth guest experiences across all locations.

Overcoming Challenges

This year, AP LIVE faced the challenge of managing three major client events simultaneously: a week-long Advertising Conference in London, a three-day financial investment banking conference, and Global Marketing Week in Toronto. While overlapping dates could cause concern, our extensive network of freelance experts allowed us to ensure the right personnel were in place for all of our clients events.

Successful Event Execution

Despite the change in onsite team members, the feedback from our client was overwhelmingly positive. Their thank-you email to the AP LIVE team and our freelancers began with “Hi Dream Team.” Our client expressed immense satisfaction with our support, praising us for our pre-planning, onsite execution, and post-event evaluations. The registration process for guests was reported as the smoothest to date. This kind of feedback reflects our commitment to excellence and is what we take pride in!

Testimonial

‘Hi Dream Team, thank you so much for all your great help you’ve given us in preparation and during the week. The event was a great success, and registrations went super smooth’