WFA in Athens 2022

Overview

AP LIVE had the opportunity to support the World Federation of Advertisers with a week long programme of events in Athens. The events were hosted in seven different venues in total and ranged from small executive meetings to larger forums. The event programme included the Alfresco Better Marketing session for up to 250pax at the iconic Zappeion Hall, the one-day Global Marketer Conference for 800 guests at the Hellenic Cosmos hosted alongside the Greek Association partner the SDE.

Services Provided

Pre-planning and onsite production included:

• Setting up the registration sites for the WFA and SDE, supporting all the delegate management and pre event communications. Setting up the digital platform for the virtual guests and creating the event app for both the WFA and SDE
• Production Director overseeing the logistics and local vendors and all sponsors for lifecycle of project
• Production team overseeing the registration process and the technical set up in all venues

• Technical Director; consultation and providing all technical equipment for the seven sites and all event areas

• Providing a technical team onsite, including Technical Director, Technical Manager, E2 Operator and Vmix Streaming Operator

• Staffing was provided by local company Argo, who provided a team of up to 20 staff over each of the days to support AP LIVE with registration and check in of guests.

The Challenge

The biggest challenge we faced over the week of events was the COVID-19 Pandemic. We had to ensure all of the seven sites were safe and could adhere to social distancing.

The fact that this event was spaced out over seven venues added to the challenge. Each venue was set out differently, with different areas and capacities, therefore the same solution could not be rolled out to all venues. We had to provide bespoke solutions, and ensure staff and attendees were protected, all whilst providing the best networking opportunities throughout the week.

The Results

Here at AP LIVE we pride ourselves on delivering first class results and overcoming any obstacle.

The client was delighted with the management and the execution of all the elements planned and have invited us to start plans for their next Global Marketer Week in Istanbul for next year.