All about APG

The start of APG:

Leveraging their skills and AV knowledge, school friends Alex Parmee and Jon Foster laid the foundation for a bold business venture in 2006. This has now grown into a thriving collection of specialist event companies. With a shared passion for quality service, they launched Absolute Audio-Visual Solutions—quickly building a name for expert AV equipment hire, technical event production, and seamless integration services.

As demand grew, so did their ambition. The acquisition of Display Graphics brought stand builds and in-house graphic design under their wing, further expanding their capabilities. By 2020, the duo answered client calls for full-service support by launching AP LIVE, a creative event agency offering end-to-end delivery of live, hybrid, and virtual brand experiences.

Now operating as the Absolute Production Group (APG), this portfolio brings together decades of international experience, technical excellence, and a reputation for friendly, efficient service—delivering complete event solutions tailored to every need.

Absolute Audio Visual Solutions:

For nearly two decades, Absolute Audio Visual Solutions (AAVS) has been a trusted name in the AV industry, delivering high-quality services across the UK and internationally. Specialising in permanent AV installations, equipment hire, and technical event production, Absolute offers tailored, cost-effective solutions that take the stress out of AV planning.

What sets Absolute apart is a commitment to customer service, sustainability, and safety—backed by CIPS sustainability accreditation, SafeContractor approval, and years of hands-on experience. Whether you’re looking for a full-scale production, a bespoke installation, or simple equipment hire, their expert team provides end-to-end support to ensure flawless results every time.

Display Graphics:

With more than four decades of experience, Display Graphics (DG) is a leader in bespoke exhibition stand design, build, and management. Serving clients across the UK and internationally, DG brings creative vision and fabrication precision to trade shows, corporate events, and branded environments of all kinds.

From custom-built stands to portable display systems, vehicle graphics, signage, and integrated AV solutions, DG ensures every element is tailored to captivate and communicate. Known for their flexibility and commitment to quality, they work closely with clients—and trusted partners like AP LIVE—to deliver seamless, standout experiences for events of any scale.

AP LIVE:

Launched in 2020, AP LIVE was born out of growing demand for fully integrated event support—from clients already working with our sister companies, Absolute Audio Visual Solutions and Display Graphics. By combining planning, technical, creative and consultancy, AP LIVE delivers immersive, end-to-end event experiences across the UK and internationally.

We work closely with our in-house AV specialists and set and graphic teams to turn bold ideas into unforgettable moments. Whether it’s a live, hybrid, or branded activation, we start by fully understanding your brief and objectives—then build a detailed, actionable project plan to bring your vision to life.

With a friendly, focused team and a reputation for delivering on time and on budget, AP LIVE is your partner for seamless, impactful events from start to finish.

Furthermore, sustainability lies at the core of AP LIVE’s values and operations – we are proud members of isla, a sustainability platform dedicated to helping event planners and clients deliver environmentally responsible events. With isla being integrated with the TRACE app, which generates emission and waste data from live, hybrid, and digital events, allowing us, as planners, to remain mindful of the environmental impact that events may have.

Conclusion:

What began as a shared vision between friends has evolved into the Absolute Production Group—a collective of specialist event companies delivering seamless, high-impact experiences across the UK and beyond. From expert AV solutions with Absolute, to creative stand design with Display Graphics, and full-service event delivery through AP LIVE, the group operating together in sync offers our clients quicker and smoother communication and of course, event delivery.

Rooted in quality, collaboration, and sustainability, APG continues to lead with purpose. If you’re looking for technical support, set and graphic displays, or a trusted event planning agency, don’t hesitate to get in touch.