Event industry trends for 2024. As we enter the new year, the events industry is poised for significant changes and developments. Insights from industry experts and professionals highlight the key trends and predictions that will shape the landscape in the coming year.
Event Industry Predictions for 2024: Embracing Technology, Sustainability, and Growth
Thursday, January 18th, 2024
The Return of In-Person Events:
In 2024, in-person events are expected to make a robust comeback. While virtual events remain relevant, physical gatherings will regain prominence as the primary mode of interaction.
Venue Evolution:
Event venues are transforming into more than just spaces; they are now partners in creating memorable experiences. Planners are seeking unique and flexible venues adaptable to various event formats and customisable options.
Artificial Intelligence (AI):
AI will play a pivotal role in the events industry. Beyond content creation, AI will streamline event planning, making processes more efficient and cost-effective.
Networking and Professional Development:
Events will focus on facilitating meaningful connections and providing opportunities for growth and learning in 2024.
Alignment with Marketing Goals:
Collaboration between event planners and marketing teams will become more vital, ensuring that events align with broader marketing strategies.
Sustainability and Accessibility:
Event planning will prioritise inclusivity and sustainability. Practices such as reducing waste and minimising environmental impact will become standard.
Technology as a Core Skill:
Proficiency in technology is essential for event professionals. It will be integrated into event management, and the role of event technologist will gain prominence.
In summary, event industry trends for 2024 promises growth, innovation, and positive change for the events industry. Embracing these trends will enable event professionals to create impactful experiences that resonate with attendees. Continuous skill improvement, AI integration, and strong collaboration between event and marketing teams will be key to success. As the industry evolves, let us collectively shape the future of events.
Information gathered, with thanks to:
CVENT – 2024 Event Trends Forecast webinar