Global Venues: Singapore

Wednesday, August 16th, 2023

Destination: Singapore

A city that effortlessly marries tradition with modernity. Singapore stands as a beacon of economic prowess and cultural diversity. Nestled in the heart of the Asia-Pacific region, this microstate offers a tapestry of experiences that make it a prime choice for hosting events.

The Perfect Location

A dynamic island nation nestled at the crossroads of Asia, is not only a global financial powerhouse but also a burgeoning hub for international events. Boasting a rich history, diverse culture, and remarkable dedication to sustainability, Singapore has become an enticing destination for conferences, exhibitions, and gatherings of all kinds. With iconic locations like The Raffles Hotel and a plethora of venues that embody Singapore’s unique blend of tradition and modernity, event planners have a wealth of options to choose from when orchestrating their next memorable APAC event.

50th Anniversary of Independence 2023

Before we delve in, let us take a fleeting glance at Singapore’s historical evolution. From a humble fishing village that has evolved into a vital trading port, this island has lured the interests of various powers over centuries. Colonised by the British in the 19th century, Singapore’s strategic location transformed it into a pivotal player in the global commerce arena. Today, as Singapore celebrates its 50th anniversary of Independence, its narrative continues to unfold.


Iconic Skyline & Efficient Transportation:

Singapore’s iconic skyline, marked by landmarks like the Merlion and Marina Bay Sands, sets the stage for unforgettable events. What’s more, the city’s efficient public transport ensures seamless mobility for attendees, and boosting accessibility.

Cultural Harmony & Global Business Hub:

In Singapore, cultural diversity isn’t just celebrated; it’s a way of life. The city’s blend of Chinese, Malay, Indian, and other influences create a vibrant tapestry of experiences, from cuisine to festivals. This cultural richness is complemented by Singapore’s status as a global business hub, attracting professionals and industries from all corners of the world.

Green Initiatives & Sustainability:

Singapore’s commitment to sustainability shines brightly. Its futuristic skyline is balanced by lush green spaces and initiatives to reduce carbon emissions. As sustainability takes centre stage globally, Singapore’s dedication to eco-friendly event planning – from waste management to energy efficiency – makes it an attractive choice for responsible event organisers.

Innovative Industries & Advanced Infrastructure:

Powering this petite powerhouse are its robust industries – finance, technology, healthcare, and more. Singapore’s strategic location and advanced infrastructure make it a natural hub for conferences and exhibitions around these sectors. Attendees benefit from the city’s cutting-edge facilities and well-developed event venues.

Fusion of Heritage & Innovation:

Perhaps one of the most captivating aspects of Singapore is its harmonious fusion of heritage and innovation. From the historic charm of Raffles Hotel to the breath-taking modernity of Marina Bay Sands, the city offers a spectrum of venues that cater to diverse preferences. It’s this blend of history, progress, and charm that makes Singapore an ideal canvas for creating unforgettable event experiences.



As we touch-down at our first destination; Singapore, let’s explore its unique offerings and understand why it stands as a pinnacle of event hosting excellence. Join us as we uncover the secrets of this dynamic city-state, where culture, commerce, and sustainability harmoniously converge to create events that leave lasting impressions.

Venue Diversity: From Skyline to Sentosa

Singapore’s compact size does not hinder its ability to offer an array of diverse event venues. The city-state is renowned for its breath-taking skyline, often serving as the backdrop for high-profile events. The Marina Bay Sands complex boasts the iconic SkyPark, a soaring platform offering stunning views of the city and an unparalleled location for conferences and expos.

Another alluring option is Sentosa Island, a resort destination that features numerous event spaces by the sea, making it a perfect choice for both corporate gatherings and casual celebrations. Its proximity to nature and recreational activities offers attendees a chance to unwind and recharge after the main event.

Cultural Fusion: A Microcosm of Asia

Singapore’s unique cultural diversity is a cornerstone of its appeal as an event destination. The city is a melting pot of cultures, languages, and traditions, reflecting its history as a trading hub. This diversity is exemplified by neighbourhoods like Chinatown, Little India, and Kampong Glam, each offering distinct cultural experiences that event planners can incorporate into their programs.

Raffles Hotel

Historical Elegance: The Grandeur of Raffles

We couldn’t write about Singapore without mentioning the institution that is the Raffles Hotel. When it comes to event planning in Singapore, the name “Raffles” immediately springs to mind. It is named after the founder of modern Singapore, Sir Stamford Raffles, Raffles Hotel is an iconic landmark that epitomises luxury, history, and sophistication. This colonial-era gem offers a range of elegant spaces suitable for conferences, meetings, and gala dinners, all exuding an old-world charm that transports attendees to a bygone era of opulence.

Elegance Infused with Tradition

Raffles Hotel is renowned for its opulent atmosphere, making it an ideal choice for upscale gatherings. Its elegant ballrooms and lush outdoor spaces encapsulate an atmosphere of timeless sophistication.

Celebrating Moments:

With a reputation for hosting social events like award ceremonies, gala dinners, and cocktail parties, Raffles Hotel embodies heritage and charm like no other. Afterall, it was the location that gave the world the Singapore Sling Cocktail.

The Raffles Ballroom:

Exuding classic sophistication, the Ballroom features high ceilings, crystal chandeliers, and exquisite décor. It’s the perfect space for grand receptions, galas, and conferences. However, While the stunning chandeliers enhance its allure, they pose lighting and rigging challenges. Event planners must creatively navigate these intricate fixtures.

The East India Room:

This intimate venue carries an air of exclusivity, making it ideal for board meetings and cocktail parties.

The Lawn:

Showcasing the lush greenery and the timeless architecture of Raffles. The outdoor lawn offers a picturesque setting for open-air events.

Preserving Heritage and Luxurious Modernity:

Raffles Hotel underwent a detailed restoration, preserving its historical charm while embracing modern amenities. The result is a harmonious blend of heritage and luxury that captivates guests.

The Raffles Hotel remains an enduring emblem of elegance and history. Stepping into its grand halls is like stepping into a different time. Whether you’re planning a grand event, or simply in need of an event experience that marries tradition with luxury, Raffles Hotel will deliver.

Beyond Raffles, Singapore offers a plethora of other venues that seamlessly blend heritage and modernity. The National Museum of Singapore, for instance, offers an event space that combines historic architecture with state-of-the-art facilities, making it a captivating backdrop for exhibitions and cultural events.

The Pan Pacific Hotel

A Paradigm of Modern Luxury and Versatility

Established in 1986, Pan Pacific Hotel in Singapore has stood as a bastion of modern luxury for over three decades. It is currently undergoing a S$30 million refurbishment, set to be completed later this year. The hotel is a contemporary design, in a strategic location, with a range of function rooms that makes it an exceptional choice for a diverse array of event needs.

Captivating Modernity:

The Pan Pacific Hotel stands as a testament to sleek modernity, offering an environment that seamlessly combines sophistication with contemporary flair. The hotel’s architectural design and interior aesthetics create an ambiance that resonates with elegance and innovation.

Situated in the heart of Marina Bay, Pan Pacific Hotel boasts a prime location that grants guests easy access to key attractions and business districts. Its proximity to Marina Bay Sands, the Singapore Flyer, and the Esplanade adds an extra layer of allure to any event.

Pacific Ballroom:

With its soaring ceilings and chic design, the Pacific Ballroom exudes a sense of grandeur. This versatile space can be transformed to suit a range of events, from corporate conferences to award ceremonies.



Ocean Ballroom:

Boasting floor-to-ceiling windows that frame panoramic views of Marina Bay, the Ocean Ballroom offers a breath-taking backdrop for any occasion. Its natural light-infused ambiance creates an inspiring atmosphere for meetings and galas.

Meeting Rooms:

Pan Pacific Hotel’s collection of well-equipped meeting rooms caters to smaller-scale events and corporate gatherings. These spaces offer a professional setting for workshops, seminars, and board meetings.

The exceptional location of Pan Pacific Hotel adds a unique touch to any event hosted within its premises. The stunning views of Marina Bay and the city skyline create an unmatched backdrop that adds a touch of glamour and sophistication.


A Blend of Business and Leisure:

The Pan Pacific Hotel strikes a harmonious balance between business and leisure, making it an ideal choice for corporate events that seamlessly transition into moments of relaxation. Attendees can explore nearby attractions and unwind after a productive day.

This fine hotel, incapsulates the essence of modern luxury and flexibility in the heart of Marina Bay. Its prime location, captivating function rooms, and harmonious blend of business and leisure amenities set the stage for memorable and successful events. Whatever your corporate event conference, Pan Pacific provides an unparalleled canvas to turn your event dreams into reality.


Spectacular Views:

The Ocean Ballroom at Pan Pacific Hotel offers unparalleled views of Marina Bay and the city skyline. Its stunning vistas have provided the backdrop for countless corporate and private events, creating memorable experiences for guests.

A Hub for Iconic Events:

The hotel’s function rooms have witnessed a range of iconic events, from international conferences to star-studded galas. Its strategic location near key attractions like Marina Bay Sands and the Singapore Flyer has made it a focal point for both business and leisure events.


Bridging Business and Leisure:

Pan Pacific Hotel’s unique ability to seamlessly blend business with leisure has made it a preferred choice for corporate events. The convenience of accessing business districts while also enjoying nearby entertainment options has elevated its reputation.

A Milestone in Luxury:

It’s commitment to luxurious experiences has earned it accolades over the years. Its dedication to hospitality excellence has garnered recognition as one of Singapore’s premier hotels.

Throughout its history, Pan Pacific Hotel has continually evolved to meet the changing needs of guests and event planners.

Promoting Sustainability and Event Grants (BEiS)

An Embrace of Eco-Conscious Practices

In line with Singapore’s commitment to sustainability, the Singapore Tourism Board (STB) actively encourages event organisers to adopt eco-conscious practices. This encompasses a range of initiatives aimed at fostering a greener event landscape.


Grants and Assistance Schemes: Welcoming events from overseas

Reimagine your possibilities – For those seeking to host events in Singapore, various grant and funding programmes offer invaluable support. Among these is the Business Events in Singapore (BEiS) scheme by the Singapore Exhibition & Convention Bureau (SECB).

Designed to foster the growth of high-quality events, BEiS offers customised assistance, ranging from securing premier venues to facilitating introductions with trusted government agencies and business partners. The scheme also extends marketing and publicity support, alongside the provision of guidance for hosting impactful sustainable events.

Eligible companies stand to benefit from funding support tailored to the scope and merits of their projects.

INSPIRE Global 2.0

Qualified MICE groups seeking to enrich their Singapore experiences can now explore an array of nearly 80 unique offerings that add a touch of exclusivity to their itineraries. These bespoke experiences encompass a diverse range of local attractions, dining venues, thematic tours, team-building activities, and more. The INSPIRE Global 2.0 programme brings forth this curated collection of close to 80 complimentary encounters, empowering event planners and organisers to elevate the itineraries of MICE groups visiting Singapore.

Unveiling the Singapore MICE Advantage Programme (SMAP):

The Singapore MICE Advantage Programme (SMAP) takes the commitment to exceptional experiences a step further. Crafted to enhance the journey of event organisers and MICE delegates, SMAP offers an impressive array of exclusive privileges and services in collaboration with esteemed partners. This comprehensive programme encompasses an array of benefits, including those focused on sustainability, aimed at ensuring a seamless travel experience while reducing the carbon footprint throughout the entire event journey in Singapore.

In collaboration with prominent names such as Singapore Airlines, Changi Airport Group, Sentosa Development Corporation, JetQuay, Grab, StarHub, and NETS, SMAP is a testament to Singapore’s dedication to offering unparalleled advantages for those involved in the world of MICE events.



Singapore’s strategic location in the Asia-Pacific region, coupled with its robust economy and modern infrastructure, positions it as an exceptional global event venue. The city’s commitment to sustainability, cultural diversity, safety, and innovation further elevate its appeal. With a multitude of professional support services, access to regional talent, and a diverse range of event offerings, Singapore offers a seamless platform for hosting a wide spectrum of international events. Its accessibility, government support, and reputation as a global business hub make it a natural choice for networking, collaborations, and knowledge exchange, ensuring unforgettable experiences that resonate across industries and interests.

Singapore’s prominence as a global event venue is undeniable, attracting organisations worldwide.

If you’re considering an event in this dynamic city but are unsure about the ideal venue, rest assured that AP LIVE offers a free venue search service. With our expertise, you can confidently explore Singapore’s diverse event spaces, ensuring your occasion aligns seamlessly with your vision and objectives.

Thank you for reading, and we hope you’ve enjoyed our journey through Singapore’s event insights.

Further reading – “Assistance schemes for your business events” booklet or email

Series one: Finding Global Event Venues

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